Sales & Marketing Budget

Across industries the middle of the market spends about 7% of revenue on sales and marketing — consumer services near 11%, consumer products closer to 18%. Spend 1% while your competitors spend 11% and they take share by default. This hub covers how much to commit, how to measure it the same way every time, and how to move the number on a plan — a point a quarter — instead of an annual internal battle, so growth is budgeted, not justified line by line.