Where to Spend: B2B vs B2C

Once you know the budget, the question is where it goes — and the single biggest determinant is whether you are B2B or B2C. B2B is sales-led: networking, referrals, speaking, associations, with marketing in support; SEO is rarely a top-four channel. B2C is marketing-led: paid ads, SEO, and referrals, with a professional intake team closing. Either way, follow-up wins: fewer than seven touches and every competitor larger than you is out-persisting you. Buy or die.